Careful acquisitions and internal development is giving Adonix (www.adonix.com), a privately-held, French enterprise applications provider for medium manufacturing and distribution companies, greater leverage in the international market. Its overall strategy is marked with two catchwords: "growth" and "independence". Growth entails organic growth to broaden Adonix X3 suite's functional scope, licenses, and services; and external growth through acquisitions.
The vendor plans to expand its international coverage into more countries, primarily in Asia, Northern Europe, and Latin America. From its early days, Adonix made a conscious decision not to target a direct presence in most foreign markets, and to go for product distribution mainly through partners and value added resellers (VARs). This has often proven to be advantageous to mid-market customers looking to keep costs down, because selling through partners requires a higher quality of product support, and accompanying documentation.
Part Two of the Adonix' Mid-Market FORMULA—Adopting Best of Both "Organic Growers" and "Aggressive Consolidators" Worlds series.
By deliberately steering clear of too ambitious expansionist policies, which have hindered so many smaller software companies in the past, and by focusing on a handful of core markets, Adonix has managed to keep itself on healthy track. Also, direct and indirect channels that have already been built in targeted countries (around 150 partners worldwide) has helped the company with product translation and localization issues, which has resulted in the product's solid multinational and localization capabilities. The vendor tries to engage partners that the mid-market trusts, and VARs, system integrators (SI), and consultants are carefully chosen and trained. They are selected for their integration and industry skills, and local presence, and are in charge of implementation, customer coverage, and industry specific enhancements.
Adonix also emphasizes its capacity to provide its customers with a wide choice of functionalities and underlying technologies. Vendor tend to appreciate open technologies and leading industry platforms, and Adonix 4GL, a data dictionary and event-driven, fourth generation language (4GL) platform is a consistent, underlying development platform. To provide different options for open standards, such as UNIX, Microsoft Windows, Linux, Oracle, Microsoft SQL Server, Microsoft Business Framework (MBF) etc., Adonix partners with leading technology firms, such as IBM, Oracle, and Microsoft.
These high-profile partnerships should bode well for the guaranteed evolution for existing customers, as functional offerings are refined on an on-going basis in pace with the needs of the market, and are tested in independent software labs and at pilot customer sites for performance. For example, during the last few years, Adonix has broadened the scope of its traditional back-office enterprise applications (manufacturing, distribution, and accounting) by integrating front-office applications, including customer resource management (CRM), customer service, and product configuration into Adonix X3.
Recently introduced CRM functions help customers manage sales opportunities, sales contacts, and marketing campaiggns, whereas new customer service features are the ability to track repair parts, manage service calls, and maintain a knowledge repository to assist help desk personnel with resolving customer issues. The Product Configuration module features a rules-based engine that allows building customized products to match customer's exacting requirements. These have allowed Adonix to stand apart from most mid-market peer solutions, which are typically a collection of acquired packages bolted together to form a suite. Conversely, Adonix has deliberately taken the time and made the investment to build a solution on a single architecture that is portable to multiple platforms, via a single, central repository with n-tier client/server architecture on standard database platforms (Microsoft SQL Server and Oracle).
The vendor plans to expand its international coverage into more countries, primarily in Asia, Northern Europe, and Latin America. From its early days, Adonix made a conscious decision not to target a direct presence in most foreign markets, and to go for product distribution mainly through partners and value added resellers (VARs). This has often proven to be advantageous to mid-market customers looking to keep costs down, because selling through partners requires a higher quality of product support, and accompanying documentation.
Part Two of the Adonix' Mid-Market FORMULA—Adopting Best of Both "Organic Growers" and "Aggressive Consolidators" Worlds series.
By deliberately steering clear of too ambitious expansionist policies, which have hindered so many smaller software companies in the past, and by focusing on a handful of core markets, Adonix has managed to keep itself on healthy track. Also, direct and indirect channels that have already been built in targeted countries (around 150 partners worldwide) has helped the company with product translation and localization issues, which has resulted in the product's solid multinational and localization capabilities. The vendor tries to engage partners that the mid-market trusts, and VARs, system integrators (SI), and consultants are carefully chosen and trained. They are selected for their integration and industry skills, and local presence, and are in charge of implementation, customer coverage, and industry specific enhancements.
Adonix also emphasizes its capacity to provide its customers with a wide choice of functionalities and underlying technologies. Vendor tend to appreciate open technologies and leading industry platforms, and Adonix 4GL, a data dictionary and event-driven, fourth generation language (4GL) platform is a consistent, underlying development platform. To provide different options for open standards, such as UNIX, Microsoft Windows, Linux, Oracle, Microsoft SQL Server, Microsoft Business Framework (MBF) etc., Adonix partners with leading technology firms, such as IBM, Oracle, and Microsoft.
These high-profile partnerships should bode well for the guaranteed evolution for existing customers, as functional offerings are refined on an on-going basis in pace with the needs of the market, and are tested in independent software labs and at pilot customer sites for performance. For example, during the last few years, Adonix has broadened the scope of its traditional back-office enterprise applications (manufacturing, distribution, and accounting) by integrating front-office applications, including customer resource management (CRM), customer service, and product configuration into Adonix X3.
Recently introduced CRM functions help customers manage sales opportunities, sales contacts, and marketing campaiggns, whereas new customer service features are the ability to track repair parts, manage service calls, and maintain a knowledge repository to assist help desk personnel with resolving customer issues. The Product Configuration module features a rules-based engine that allows building customized products to match customer's exacting requirements. These have allowed Adonix to stand apart from most mid-market peer solutions, which are typically a collection of acquired packages bolted together to form a suite. Conversely, Adonix has deliberately taken the time and made the investment to build a solution on a single architecture that is portable to multiple platforms, via a single, central repository with n-tier client/server architecture on standard database platforms (Microsoft SQL Server and Oracle).
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