Tuesday, November 24, 2009

Adonix' Mid-Market FORMULA Adopting Best of Both 'Organic Growers' and 'Aggressive Consolidators' Worlds

Adonix (www.adonix.com), the largest, privately-held native French enterprise applications provider for mid-sized manufacturing and distribution companies, has espoused its strategic objective to grow both internally and through carefully targeted acquisitions of companies that can add value to its sole modern mid-market enterprise resource planning (ERP) system—Adonix X3 (see Adonix Expands X3 and Its "French Connection). Adonix X3's modern toolset, which has facilitated building functional enhancements—even those originating from acquisitions—into its integrated framework. The vendor cites its proven, ten-year (or so) track record, including the acquisitions of the fixed asset management provider ABEL in 2002, and the process manufacturing ERP provider CIMPRO in 2003 (see Adonix + CIMPRO = A Feature-Rich Process ERP Product, but with Challenges) as illustrating the success of this strategy.

In March, Adonix Group posted outstanding growth for the third consecutive year in both revenues and profits for the calendar/fiscal 2004. Reaching $120 million (USD), consolidated 2004 Adonix Group revenues reportedly grew by a lofty 41 percent, whereas the license revenue grew by over 70 percent over 2003. The France-based company believes these stellar results were due in large part to the successful integration of its acquisitions, progress in penetrating its target markets for ERP software, and continued increases in profitability, which reached $21 million (USD).

While growth was spearheaded by the success of Adonix X3 in the mid-market ERP sector, Adonix Group also gained momentum in the large account segment of the market, notably through the integration of the software vendor specialists it acquired in the logistics, finance, and HR domains. Because of its continued focus on addressing the needs of key target verticals in the process, discrete, and distribution industries, the vendor has been able to sign a number of mid-sized North American companies who are leaders in their particular market segments, including Aceto in specialty chemicals, Fleming in specialty pharmaceuticals, and Satellite Industries in sanitary products. Adonix Group anticipates continued growth in 2005, with organic revenues expected to exceed $140 million (USD).

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